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We restore and maintain our reputation with the help of SEM and ORM, with guarantees included in the contract
Submit a request for a free audit of your organization and discover the benefits of our services
3 financial guarantees in the contract and the kpi of the team
We work with all the top sites for reviews
Neutralize the negative content and lower its visibility in search results
Why do you need SERM?
82%
they change their mind about ordering
if it finds negative reviews
70%
before placing an order about the company on the Internet
сustomers are checking reviews
they will visit the site after reading positive reviews
+32%
94%
to conversion on sale
purchases or transactions are increasing on average
сustomers visit the website
Who needs reputation management and why is it important?
The company is being criticized
They don't mention you online.
According to statistics, 70% of potential buyers research reviews of products and services before making a purchase. Therefore, it is crucial to address negative feedback before it reaches the target audience.
Russia has not yet developed legal mechanisms to combat "black PR". Therefore, SERM is the only way to reduce the impact of defamatory material.
Customers are looking for reviews of products and companies to ensure the quality. In general, the lack of feedback can be just as confusing as negative feedback.
You are launching a new product in the market
SERM will provide information on how consumers respond to new products. This allows us to monitor the situation and prevent a sudden outbreak of negative reactions.
There are no results from our advertising efforts
SERM allows you to more precisely customize advertising campaigns by analyzing and optimizing data about your target audience.
Competitors are engaged in an information war
Get a free assessment of your company's reputation and learn about the top actions to take
We will analyze your brand's reputation and create a plan of action to achieve an average rating of 4.8 or higher as soon as possible
Building a reputation for a medical analysis franchise from the ground up
RESULT:
Assessment of maps and reviews as an additional source of leads.
Assessment of maps and reviews as an additional source of leads.
4,8
0
BEFORE:
There is no information available about the company or the franchise. Few patients have been able to find out more.
There is no information available about the company or the franchise. Few patients have been able to find out more.
Restoring the reputation of the branch within the dry cleaning industry
RESULT:
Valuation and revenue growth of +30%, specifically at the time point that was mentioned.
Valuation and revenue growth of +30%, specifically at the time point that was mentioned.
4,6
3,6
BEFORE:
Abandoned organization card, evaluation.
Abandoned organization card, evaluation.
Increasing visibility in search results for the investment platform
BEFORE:
The average rating for all websites is negative in search results.
The average rating for all websites is negative in search results.
RESULT:
TOP 10 positive aggregators with high ratings based on feedback.
TOP 10 positive aggregators with high ratings based on feedback.
4,7
2,1
How does a medical clinic handle 300 calls each month
RESULT:
A score of 4.9 or higher and an additional source of new patients.
A score of 4.9 or higher and an additional source of new patients.
4,9
0
BEFORE:
The medical center was not listed on any maps or directories. It was challenging to locate, as they operated on a word-of-mouth basis.
The medical center was not listed on any maps or directories. It was challenging to locate, as they operated on a word-of-mouth basis.
Cases
Increasing the reputation from 0 to 4.8 by entering the market as a freight transportation company
RESULT:
The score on maps and other platforms is 4.8 or higher.
The score on maps and other platforms is 4.8 or higher.
BEFORE:
Abandoned organization card, with no reviews.
Abandoned organization card, with no reviews.
4,8
0
Replacing negativity with positivity for a logistics company
RESULT:
The rating on Yandex Maps and the response sites has an average rating of 4.9.
The rating on Yandex Maps and the response sites has an average rating of 4.9.
BEFORE:
The average rating for the top 10 sites is quite low, with a lot of negative reviews.
The average rating for the top 10 sites is quite low, with a lot of negative reviews.
4,6
3,6
Brand development for a manufacturer of bathroom materials
RESULT:
The average score for all the aggregators that we created a website for and added profiles to the maps.
The average score for all the aggregators that we created a website for and added profiles to the maps.
BEFORE:
There is no information available about the company.
There is no information available about the company.
Increasing the rating of an IT company and improving the loyalty of its target audience
BEFORE:
Lack of new customers due to poor reviews.
Lack of new customers due to poor reviews.
4,9
4,3
2,1
RESULT:
Increase customer loyalty by improving ratings.
Increase customer loyalty by improving ratings.
Working with reputation: we have increased the rating of our offline store on Yandex Maps from 3.7 to 4.8
RESULT:
The average rating for wholesalers is 4.8, which is an additional source of leads.
The average rating for wholesalers is 4.8, which is an additional source of leads.
BEFORE:
Low score on the cards, a lot of old negative energy.
Low score on the cards, a lot of old negative energy.
4,8
3,7
0
We have brought the sports club to a prominent position in the search results and on the maps
RESULT:
We have seen an increase in new customers thanks to our high ranking in search results.
We have seen an increase in new customers thanks to our high ranking in search results.
5
3,7
BEFORE:
There has been no influx of new customers due to the unpopularity of the sports club's brand.
There has been no influx of new customers due to the unpopularity of the sports club's brand.
Individualized approach to strategy development
In preparation, we are conducting research on all mentions of your brand online. We analyze the volume and tone of these mentions, and offer a tailored set of tools to help you effectively address any reputational issues.
What do you gain from working with us
Compliance with the NDA
To ensure all conditions are met, we will sign a contract that guarantees complete confidentiality and protection of trade secrets.
The team's KPI for the result
We stay in touch throughout the entire process of work and coordinate every step. It is essential for us to establish a smooth communication system in order to complete our tasks more efficiently.
We work with all the company's reputation management and aggregators
Results from Yandex and Google SEO, Google Play, the App Store, forums, website reviews, and more, based on your specific needs and niche.
The average rating of our clients is 4.9+
We operate without the use of automatic services or automated placement. We will always strive to influence the outcome and take responsibility for our actions.
The most natural reviews
Our main goal is to improve your reputation, so we need to be careful with the reviews we publish. We write each one manually and work closely with you to ensure they are accurate and appropriate. If a review has not been approved by the moderation team, we will revise it and resubmit it for approval.
What we do to maintain our reputation
Thematic groups
Social Media | Social Platforms | Online Communities
СЕО
Optimization in Yandex and Google to increase controlled sites in the top 10 of the search results
Own feedback and aggregators
Creation and filling
Removing and shifting negativity
Reviews on maps and reviews
Yandex maps | Google maps | 2gis | Zoon | Google Play | App Store other
Through moderation on the service of disliking negativity and responding to negativity in order to level it out
Articles and reviews
VC | Yandex Zen | and other platforms
Stages of the work
Competitor Analysis
Let's explore how competitors' online reputations are measured, understand the reasons for customer dissatisfaction, and discover ways to attract customers to your product. Additionally, we will identify best practices used by competitors to manage their reputations.
Working with reputation platforms
Working with negativity
We will identify the most relevant reputation management platforms for your business and develop an action plan to optimize your presence on them. We will help you create a strategy to improve your online reputation and increase your visibility.
We will work with the site's administration to remove any unfair reviews. If we receive complaints from customers, we will investigate the issue and provide information to help prevent similar problems in the future.
Monitoring mentions in the top of the search results
Collecting feedback
We will identify the online platforms that are important for your business's reputation and develop a plan of action to improve your performance on them.
We analyze reviews from real customers online to identify and categorize the strengths and weaknesses of your product, service, or business as a whole.
1
2
3
Help with getting live reviews
6
Let's discuss some ways to encourage real customers to leave positive reviews for your company.
5
4
We manage our reputation across all platforms
other aggregators
The cost of SERM
(reputation management in search engine results)
(reputation management in search engine results)
The final cost of reputation management through SERM depends on the scope of services required. A customized reputation management strategy is created for each client, based on an analysis of search engine results, the relevant platforms for promotion, and the activities of their competitors.
from $6/feedback
The price includes a reputation audit, working with review sites to address negative reviews, and increasing the number of positive reviews on the TOP 10 list.
Questions and answers
The first results of our efforts to improve the tone of your website can be seen within one month. However, it is impossible to immediately influence search engine results. Therefore, the maximum effect on complex search results and the overall tone of your site can only be achieved after several months of dedicated work.
The list of sites will differ for each organization, as we focus on services with a poor reputation.
Most often, it is:
Most often, it is:
- Otzoviki and geolocations: Yandex Maps, Google Maps, 2GIS, Otzovik, Yell, Zoon, Flamp, SPR, etc.;
- Tourist resources: Booking.com, TopHotels.com, TripAdvisor.ru, etc.;
- Thematic forums;
- Publishing articles on major industry platforms.
We monitor negative reviews not only at the initial stage, but we also respond to new reviews and articles as they are published. Depending on the type of website, we use various methods, including deleting a review if it violates our policies, balancing it with positive reviews, publishing rebuttals, and more. If a review is objective and cannot be deleted, we provide an opportunity for interaction with the author, with your consent.
As a rule, if reviews and articles are posted on our site, they will remain there in the future. Therefore, we guarantee the publication of your reviews, and if a review is deleted within a month, we will rewrite and republish it.
Many sites carefully monitor the accuracy of reviews. We write our own reviews, without using any black methods that could increase suspicious activity. We also analyze your company's activity in advance in order to avoid going beyond the limits.
We understand how much time and effort you have invested in developing your business plan. To protect your trade secrets, we require all our clients to sign a non-disclosure agreement.
Most often, negative reviews are caused by clients who write them in a bad mood or due to other personal reasons. These reviews are easy to deal with, as they don't have sufficient grounds for publishing, but for some reason, they have been approved. Usually, these reviews violate the rules of our site, and we have the right to delete them. To help you understand the real negativity, we will provide you with templates and scripts to use, as well as create a system to filter out fake reviews.
Hot customers are people who are interested in purchasing a product or service. If your reputation is low, these customers may choose your competitors instead, as reputation can also affect the ranking of your business.
Each stage of the project takes between one and five days and is carried out in an alternating manner throughout the work process. Prior to the commencement of each stage, we will coordinate our activities with you. At the conclusion of each phase, we will provide you with a report on our progress. Therefore, the timeline may be influenced by the amount of information you provide us with. The more information we have, the faster we can complete the work.
Online reputation management (ORM) is a set of strategies aimed at creating or maintaining a positive image of a company or individual online. The approach to managing reputation varies depending on the target audience, industry, and specific goals of the company. Each business has a unique set of stakeholders, and the primary goal of ORM is to attract more customers from those groups.
Working on reputation management is important on an ongoing basis. However, if negative reviews have affected the number of customers and revenue, it will be difficult to fix the situation on your own. Even a team of experts usually needs a month to do the job. Ignoring some details can lead to a complete loss of reputation. If a potential client sees an artificial boost in your reputation, they may leave forever. Suspicious activity can also lead to the complete blocking of your profile. It's important to learn from experience and take steps to improve your reputation over time.
Get a free audit of your organization
The data is protected and is not shared with any third parties
Get a free audit of your organization
The data is protected and is not shared with any third parties